ITV's Lorraine has reportedly seen its viewing figures shoot up despite the daytime show facing savage cuts in the coming months. The long-running chat show has been fronted by Christine Lampard over the last few weeks during the summer holidays.
The show will face a major shake-up next year as ITV's daytime slate undergoing huge change. Lorraine will be cut down to only 30 minutes and will air for just 30 weeks of the year, while Good Morning Britain will be extended by half an hour to fill the gap despite the team being braced for redundancies.
Now, Lorraine has seen a boost in viewing figures, with the show reportedly attracting a peak of 700,000 viewers yesterday. This means that it took over This Morning, which attracted 675,000 viewers with its programme hosted by Dermot O'Leary and Rochelle Humes. It comes after Lorraine Kelly signed a huge deal with ITV rival amid the cuts.
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A TV insider told The Daily Mail: "You can only imagine what Lorraine will think. Whilst she's on holiday Christine steps into her shoes and suddenly her show takes over This Morning." The Mirror has reached out to ITV for comment.
Earlier this week, Lorraine contributor Nicola Thorp made her opinions known on Keir Starmer's response to the Lioness football win. After the prime minister decided to stay in Scotland with Donald Trump after the Lionesses' historic win, ex Coronation Street star Nicola labelled the move as "appalling".
"Awful. Sorry - this is a big slap in the face to the women. What does it say to women? That our prime minister is going to go up to Scotland to meet Donald Trump, considering what Donald Trump thinks about women, rather than come and meet the Lionesses. I think it's actually appalling. It's not that difficult to fly from London to Scotland and back," she said.
While during yesterday's show, singer Lulu stopped by the programme and opened up about the loss of Ozzy Osbourne, making a plea to widow Sharon just hours before the funeral. Standing next to stand-in host Christine, she said: "I wanna say, Sharon, I know you won't be watching but if anyone is watching, Melinda, can you call me? I know they're busy but I want to get hold of you guys because I really, really want to be there to support Sharon."
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