Primark's 'glamourous' £16 bag is the 'ultimate holiday accessory'

Primark shoppers are desperate to get their hands on a "glamourous" new bag they've spotted online. The retailer is well known for its on-trend and affordable fashion - and there may be a new fan favourite on shelves.

The has been shared in many videos on TikTok, with shoppers keen to get their hands on the golden bag. Clips showcasing the clutch bag have racked up thousands of views online.

One TikToker @milliemallowsxo shared a clip of the bag alongside the caption: "How cute is this for your holiday." Text over the clip read: "Girls run to Primark for this bag!!!"

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Among the many comments, one person said: "So cute" and a second wrote: "Need." A third added: "Oh my goodness."

A fourth shopper said: "Oh wow," while a fifth wrote: "Love this." Another added: "Omg so pretty."

Another TikToker, @outfitsbymegs, shared the bag and wrote: "wow wow wow holiday essential!" In a different video, @amyelizabeth__x called it the "holiday bag of dreams."

TikToker @sophlbaugh dubbed the bag "the ultimate holiday accessory." Beneath the post, one shopper said: "Ready for girls holiday."

Another video, from @lilifroudxxx, called the bag a "holiday essential." In text over the clip, she said: "Run to Primark for this bag girls."

In the comments, one person said: "In love", while a second wrote: "Obsessed." A third added: "NEED."

A fourth impressed shopper said: "Omggg obsessed." A fifth wrote: "Omg need it." Another commented: "It's so beautiful."

Primark describes the bag as a "glamourous golden tone shell clutch with clasp fastening and cross body strap." It is priced at £16 and is available in stores now.

The full product description reads: "Add some shine to your look with this golden tone metal shell clutch from the Paula Echevarría collection. Designed in a sculptural shell shape with a glossy finish, it’s fitted with a secure clasp fastening to keep your essentials tucked away.

"The detachable cross body strap lets you switch between handheld and hands-free styling with ease. Perfect for evenings out, special occasions, or when you just want a bit of sparkle."

The Paula Echevarría Metal Shell Clutch is priced at £16 and is available in stores now. Shoppers can find their nearest branch .